How to manage several marketing channels effectively as a small-business owner
If the thought of juggling multiple marketing channels as a small-business owner sounds overwhelming – you’re not alone! But trust me, it’s not about being everywhere just for the sake of it. It’s...
View ArticleThe Small Biz Fix episode 1: Three proven social media content strategies to...
In this episode of the Small Biz Fix, we spoke to marketing expert Maddi Ragno and small-business owner Phil Kuoch about growing your business on social media. Here are some key takeaways from the...
View ArticleHow to write a LinkedIn profile that helps you attract and convert customers
Before a consumer thinks about using your services, they conduct a secret digital interview of you and several rival suppliers. This interview always involves visiting your website; and it generally...
View ArticleI made my dog into a social media influencer – here’s what I learnt about...
Angel Cindy turned her golden retriever, Bentley, into a social media superstar. In this piece, the small-biz marketing expert shares three lessons she’s learnt from the venture. Who am I? I’m a...
View ArticleWhy slow-burn LinkedIn leads are the best leads for my PR agency
How many times have you opened LinkedIn to find yet another unsolicited message lurking in your inbox? A paid message from someone you’ve never encountered, pitching a product or service completely...
View ArticleWhy educational content matters for small businesses in high-value sectors
Steve Palise is the owner of a small buyer’s agency. In this piece, Steve reveals how educational content has been a crucial growth driver for his business, and why high-ticket service providers...
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How to use Pinterest to get more from your social media marketing content
Content marketer Isabel Chen talks how you can make gold out of old content using Pinterest. You’ve been marketing your business for a while now, and you’re investing your precious time into copious...
View ArticleWhy small businesses are churning through digital marketers
Only three in 10 small-business owners are sticking with a digital marketer for more than a year – and the consequences might be more damaging than they realise. Digital marketer churn is an...
View ArticleMeta ramps up TikTok rivalry, rolling out iPad app with Reels at the centre
Instagram launched a dedicated iPad application on Wednesday, placing its short-form video feature Reels at the centre of the redesigned interface as parent company Meta intensifies competition with...
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How to avoid social media suspensions as a small business – Girls Get Off
When Viv Conway’s Instagram account was suspended for the first time, she panicked. By the third time, she was almost unfazed. As the co-founder of Girls Get Off (GGO) – a small brand selling sex...
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